Carla Beatriz Wong Ly

Circularity Partnerships Consultant at VasovenGo

• Lead generation and conversion: Identified and secured partnerships with coffee shops to expand VasovenGo’s database and client network, supporting the growth of a circular economy model.

• Relationship management: Established and nurtured long-term relationships with partner coffee shops to ensure high engagement and loyalty, enhancing customer retention.

• Market analysis and alignment: Conducted market research to target high-potential partners aligned with VasovenGo's mission, positioning the brand as a leading sustainability service in the local market.

• Creating a hub that supports high-potential talents to become sustainable change makers (+15 students)

  • Project planning and execution: Led the planning, execution, and monitoring of over 10 sustainability-focused educational events to strengthen EADA's network.

  • Workshop Facilitation: Organized and facilitated sustainability workshop with European Youth Parliament and EADA that promoted peer-to-peer learning among students, aligning educational content with sustainability challenges in business.

  • Stakeholder Engagement: Engaged with external sustainability experts to enhance the educational offerings and foster new partnerships

• Clients as: Abbott Laboratories, COFIDE, Incarail, SYNLAB , AT&T

  • Innovation and Cultural Transformation Consulting: Led cross-functional teams to deliver high-impact strategies for clients, integrating data-driven insights into digital ecosystems. Focused on embedding innovation and cultural transformation in business processes while maintaining alignment with business goals.

  • Project management: Managed multiple projects in parallel, ensuring seamless coordination among stakeholders and delivering data analysis and reporting on project performance.

  • Project Leader: Managed a 5-person data analysis team, organizing workload, ensuring the quality of deliverables, and providing support to achieve objectives.

• Client management: Managed relationships with key partners such as Avianca and BBVA, ensuring alignment with strategic marketing goals. Promoted the adoption of new marketing initiatives that drove a 184% increase in sales.

• Product owner of Lifemiles and Linio Plus: Achieved +184% in sales (2020/2019) and +177% growth in the Linio Plus database, exceeding the H1 2020 target by 137%.

• Stakeholder management: Collaborated with partners like Avianca and BBVA to integrate stakeholder requirements into product decisions, ensuring brand-aligned marketing efforts.

• Performance tracking & reporting: CRM, APP, Retargeting, Social Media for Avianca and Linio.